The Power of Sequenced Billboards: Turning Highways into Storytelling Canvases

If you’ve ever driven between Tucson and El Paso, then you’ve been subjected to the luring curiosity of ‘The Thing:’ a roadside attraction known more for it’s extensive advertising than what’s actually held behind those doors in Dragoon, AZ. We won’t uncover it’s secrets today, but the near 247 billboards on that 200 mile stretch […]